Dr. Sonja K. Mitchell Dr. Sonja K. Mitchell Associate Professor Location:Science and Technology301A Phone:757-727-5867 Expertise:Marketing, Consumer Behavior and Advertising

I. Current Rank

Associate Professor of Marketing

II. Department

Department of Marketing

III. Education

Doctoral Degree:

Doctor of Philosophy, December 2000, Business Administration/Marketing, Old Dominion University, Norfolk, VA

Dissertation Title: "An Empirical Analysis of the Critical Determinants Affecting Commitment and Performance of the U.S. Firm in the South African Market: Apartheid versus Post-Apartheid"

Minor Field(s)of Study: Marketing, and International Business

Masters Degree:

Master of Business Administration, May 1993, Business Administration, Hampton University, Hampton, VA

Baccalaureate Degree:

Bachelor of Arts, May 1991, Business Administration, Saint Leo University, Saint Leo, FL

Minor Field of Study: Management

IV. Courses Taught

Hampton University

MKT 305 Principles of Marketing

MKT 311 Consumer Behavior

MKT 328 Sales Management

MKT 411 International Marketing

MKT 417 Advertising Management

MKT 427 Marketing Management

MKT 428 Marketing Research

MKT 495 Independent Study

MKT 600 Marketing

MKT 620 Marketing Management


V. Intellectual Contributions


Students', Faculty, and Administrators' Perception of Students' Evaluations of Faculty in Higher Education Business Schools", with Franklin Gaillard, PhD. and Vahwere Kavota. Journal of College Teaching and Learning, Volume 3, Number 8, August 2006

VI. Service


Board Member, Peninsula Metropolitan YMCA,

Newport News Branch, 2006-2008.

Member, Peninsula Alliance for Economic Development,

Education and Training Committee, 2004-2006.

Mu Kappa Tau National Marketing Honor Society, 2002-present.

Member, Hampton Youth Safety Commission, 2000-2006

Member, American Marketing Association, 1998-present.

Board Member, Peninsula Education Partnership, 1998-2006.

Member, Academy of Marketing Science, 1998-present.